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Aaron Wallace are a company who set out to build a brand that catered for the specific hair and beard care needs of black men and have created a collection of products that guys can be truly proud of wearing. The brand is on a mission to champion and redefine the perception of black men world wide. By inspiring black men to be the best they can be and helping them to look and feel their best, the brand's journey so far has pathed the way for an entirely new lane in the male grooming market.